Academic Jobs

Eindhoven University of Technology TUe The Netherlands - Logo

Tu/e, PhD Position on Marketing-Operations Interface, AI PLANNER OF THE FUTURE Program, 2022

Eindhoven University of Technology (TU/e), The Netherlands

The Eindhoven University of Technology invites applications for a Ph.D. position candidate with a background in Econometrics, Quantitative Marketing, Operations Management, Industrial Engineering, or a related field, interested in empirical field research on the interface of Marketing and Operations Management, at the Department of Industrial Engineering & Innovation Sciences (IE&IS), The Netherlands – Jan 2022

Support us by Sharing!

ADVERTISEMENT
Scroll Down for Content

General Info

Position: PhD Position
No. of Positions: 1
Research Field: , , ,
Joining Date: ASAP
Contract Period: 4 Years
Salary: According to Standard Norms

Workplace:
The Innovation, Technology Entrepreneurship & Marketing (ITEM) group,
Department Industrial Engineering and Innovation Sciences
Eindhoven University of Technology (TU/e)
Eindhoven, The Netherlands

ADVERTISEMENT
Scroll Down for Content

Qualification Details

  • You have a Master’s degree in Econometrics, Quantitative Marketing, Operations Management, Industrial Engineering, or a related field.
  • You have a strong affinity with interdisciplinary research, as well as collaboration with industry.
  • Strong analytical skills, demonstrated competences for quantitative modeling, knowledge of time series econometrics and machine learning.
  • Potential and ambition to become a high-level management scholar.
  • You are able to work on a challenging topic that has both basic and applied research aspects.
  • Your verbal and written communication skills are excellent as is your proficiency in English and your ability to collaborate in an international setting.

Responsibilities/Job Description

You, as a successful applicant, will perform the research project outlined above in an international team. The research will be concluded with a PhD thesis. A small teaching load is part of the job.

How to Apply?

Online Application through "Apply Now" Button from this page


Reference Number: V39.5338
(If any, use it in the necessary place)

ADVERTISEMENT
Scroll Down for Content

Documents Required

We invite you to submit a complete application by using the 'apply now'-button on this page.The application should include a:

  • Cover letter in which you describe your motivation and qualifications for the position.
  • Curriculum vitae, including a list of your publications and the contact information of three references.
  • Brief description of your MSc thesis.

We look forward to your application and will screen it as soon as we have received it. Screening will continue until the position has been filled.

We do not respond to applications that are sent to us in a different way.

Please keep in mind you can upload only 5 documents up to 2 MB each. If necessary please combine files.

About the Project

“Learning about Customers: Demand Implications of Logistics-Related Decision-Making in B2B”

The PhD candidate will do research in the domain of the marketing-operations interface, studying data-driven tools to optimize business processes for better customer relationships in a business-to-business (B2B) context. In B2B exchanges, customers are more likely to buy from suppliers who know them well and consistently provide good service. Yet, when planners optimize the operations with a focus on cost-reduction, they risk overlooking the importance of building long-term relationships with their customers. These relationships critically depend on learning about the customer's preferences, priorities, and service expectations. While building strong customer relationships in a B2B context has traditionally been the salespeople's responsibility, AI developments now open the possibility for AI-based learning about customers by operational planners.

AI-based learning about customers in a B2B setting is complex though, because each customer has their own needs and preferences, leading to highly customized offerings. These customized offerings often include agreements on critical logistics-related decisions such as lead times, delivery, and maintenance planning. In this setting, close contact between the people from sales and operations – i.e., a strong marketing-operations interface – benefits the customer relationship. Yet as information on customers is embedded both in IT systems (e.g., CRM systems) and people (e.g., salespersons), this is a domain where B2B firms can benefit greatly from AI. This PhD project thus studies on how AI can help planners tailor their operations to better serve customer needs.

This PhD project is part of the AI PLANNER OF THE FUTURE program. This ambitious research program is hosted by the TU/e-based Department of Industrial Engineering & Innovation Sciences and is supported by the European Supply Chain Forum, Department of Industrial Engineering & Innovation Sciences, the Eindhoven Artificial Intelligence Systems Institute, and the Logistics Community Brabant. The program connects to the different communities, moonshots strategic agendas and the themes of each of these supporting partners. It combines 25 researchers, 10 PhD students and over 50 Bachelor and Master students, for the coming five years (2021-2026). This AI PLANNER OF THE FUTURE program considers the explicit intertwining of technical and human elements in the context of AI planning for supply chains and logistics, considering all relevant performance indicators (people, profit, and the planet).

The AI PLANNER OF THE FUTURE programThis ambitious research program is hosted by the TU/e-based Department of Industrial Engineering & Innovation Sciences and is supported by the European Supply Chain Forum, Department of Industrial Engineering & Innovation Sciences, the Eindhoven Artificial Intelligence Systems Institute, and the Logistics Community Brabant. The program connects to the different communities, moonshots strategic agendas and the themes of each of these supporting partners. It combines 25 researchers, 10 PhD students and over 50 Bachelor and Master students, for the coming five years (2021-2026). This AI PLANNER OF THE FUTURE program considers the explicit intertwining of technical and human elements in the context ofAI planning for supply chains and logistics, considering all relevant performance indicators(people, profit, and the planet).

This position is part of the AI Planner of the Future Program (https://escf.nl/ai-planner-of-the-future/), a collaboration between the European Supply Chain Forum (ESCF) and the Eindhoven Artificial Intelligence Systems Institute (EAISI) The PhD candidate will benefit from the strong industry relationships of the supervisory team and both institutes (see www.escf.nl and https://www.tue.nl/en/research/institutes/eindhoven-artificial-intelligence-systems-institute/), which will prove important for access to data as well as practical relevance of the research.

About the Group

The PhD candidate will be located in the Innovation, Technology Entrepreneurship & Marketing (ITEM) group, and will collaborate closely with the Operations, Planning, Accounting and Control (OPAC) group. Both the ITEM and OPAC groups are part of the School of Industrial Engineering of the department IE&IS. The ITEM group focusses on managing innovation processes and new product development, including marketing of new products and marketing analytics. The OPAC group focusses on the control of operational processes, which can be related to manufacturing systems, distribution, transportation, warehousing, retail, healthcare, public transportation and service processes such as equipment maintenance.

About the Department

Industrial Engineering & Innovation Sciences

The department Industrial Engineering and Innovation Sciences consists of two Schools. The mission of both Schools is to conduct excellent scientific research in combination with providing excellent education. The School of Industrial Engineering focuses on the design, execution, support and optimization of operational and innovation processes in high-tech business, firms and institutes. It covers disciplines as innovation science, operations management, information systems and organizational psychology. The School of Innovation Sciences investigates how humans and societies bring about technological change, and how technological innovations change society and human behavior. Related disciplines are psychology, human-computer interaction, philosophy, ethics, social economics and history, all in relation with technology.

At the departmental level both Schools combine their research in cross-disciplinary research themes, addressing grand societal challenges, such as Sustainability, the Value of Big Data, Humans & Technology and Logistics with its Interfaces.

The department has more than 110 scientific staff members with about the same amount of PhDs and Postdocs. All permanent staff contributes to teaching in the various BSc and MSc programs of the department, educating around 1300 students each year.

About the Employer: Eindhoven University of Technology (TU/e)

Conditions of Employment

  • A meaningful job in a dynamic and ambitious university with the possibility to present your work at international conferences.
  • A full-time employment for four years, with an intermediate evaluation (go/no-go) after nine months.
  • To develop your teaching skills, you will spend 10% of your employment on teaching tasks.
  • To support you during your PhD and to prepare you for the rest of your career, you will make a Training and Supervision plan and you will have free access to a personal development program for PhD students (PROOF program).
  • A gross monthly salary and benefits (such as a pension scheme, pregnancy and maternity leave, partially paid parental leave) in accordance with the Collective Labor Agreement for Dutch Universities.
  • Additionally, an annual holiday allowance of 8% of the yearly salary, plus a year-end allowance of 8.3% of the annual salary.
  • Should you come from abroad and comply with certain conditions, you can make use of the so-called ‘30% facility’, which permits you not to pay tax on 30% of your salary.
  • A broad package of fringe benefits, including an excellent technical infrastructure, moving expenses, and savings schemes.
  • Family-friendly initiatives are in place, such as an international spouse program, and excellent on-campus children day care and sports facilities.

ADVERTISEMENT
Scroll Down for Content

Contact details

Do you recognize yourself in this profile and would you like to know more? Please contactdr. Sarah Gelper (s.gelper[at]tue.nl), dr. Nevin Mutlu (n.r.mutlu[at]tue.nl), or prof.dr. Fred Langerak (f.langerak[at]tue.nl).

For information about terms of employment, click here or contact Susan Opgenoorth, personnel officer (HRServices.IEIS[at]tue.nl).

Please visit www.tue.nl/jobs to find out more about working at TU/e!

Advertisement Details: PhD on Marketing-Operations Interface

Other Vacancies from this field ,

ADVERTISEMENT
Scroll Down for Content


Support us by Sharing!